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Thread: Difference Between Exit Rate And Bounce Rate?

  1. #1
    Hosting Master worldescape is on a distinguished road
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    Difference Between Exit Rate And Bounce Rate?

    Difference Between Exit Rate And Bounce Rate?

  2. #2
    SuperExpert RepriseH is on a distinguished road
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    Exit Rate is the percentage that were the last in the session. For all sessions that start with the page, Bounce Rate is the percentage that were the only one of the session. Bounce Rate for a page is based only on sessions that start with that page.
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  3. #3
    Hosting Master Krina is on a distinguished road
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    Exit rate is the percentage of visits that were the last in the session whereas bounce rate is the percentage of visits that were the only one of the session. Therefore, all bounces are exits but not all exits are bounces.

  4. #4
    Web Hosting Expert mtgfanboy is on a distinguished road
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    1. Bounce Rate: the percentage of single-engagement sessions
    2. Exit Rate: the percentage of exits on a page
    - In more easy words, bounce rate is determined by calculating the number of bounces over the total number of page views to a page. A bounce occurs whenever a user enters the page and subsequently exits without visiting another page on the website or interacting with any of the elements on the page (e.g. commenting).
    - Exit rate, on the other hand, looks at the number of people who exit your website after landing on a page and compares it to the total number of views the page received.

  5. #5
    Hosting Guru Simi123 is on a distinguished road
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    Let me explain the difference between bounce rate and exit rate in simple terms, starting with their definitions, mathematical formulas, image representations and some practical examples.

    Bounce Rate:

    Bounce rate is the percentage of people who landed on a page and immediately left. Bounces are always one page sessions.

    Bounce Rate = Total Number of Bounces / Total Number of Visits

    Exit Rate:

    Exit rate is the percentage of people who left your site from that page. Exits may have viewed more than one page in a session.

    Exit Rate = Total Number of Exits / Total Number of Page Views
    How Bounce Rate and Exit Rate are different from each other?

    Suppose, you have 1000 visits to the page.

    Group 1 – 100 visits are from google search engine, that means this page is a landing page in this case.
    Group 2 – 900 visits from visitors who visited this page after visiting other pages of your site.
    Then, all 100 visitors from the first group exited your site after visiting the page.

    So, bounce rate = 100%.

    But only 50 visitors from the second group (900 visits) exited your site from this page.

    According to above specified formula, exit rate = {(100+50) / 1000} * 100% = 15%.

    I will personally recommend you to concentrate more on bounce rate.

    Hope by now, you have figured out the differences between bounce rate and exit rate.

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