What is the Sem...?
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SEM is that form of Internet marketing that consists of promotion of websites by increasing their perceptibility in SERPs with the help of optimisation and advertising. SEM comprises the use of paid search results, like pay per click (PPC) listings and ads but real SEM still integrates the use of organic SEO.
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SEM is the Search Engine marketing. It is a technique in which advertisers pays search engine to give a top rank to the website in order to increase keyword ranking and website traffic as well. It provides short term results, but SEO provides long term results.